Sentiment analysis in advertising is the process of using artificial intelligence to identify and categorize the emotional tone expressed in text data. It helps advertisers understand how consumers feel about their advertising campaigns, products, or brands. By analyzing customer feedback from social media, reviews, and comments, businesses can gauge brand perception and the effectiveness of their marketing efforts. This insight allows them to refine messaging strategies, optimize future campaigns, and address negative sentiment proactively. Ultimately, it provides a powerful tool to better connect with the target audience and enhance overall advertising impact. More details: https://4mama.com.ua/