Contextual targeting is an advertising strategy that places ads on webpages or apps based on the content being viewed at that moment. Unlike behavioral targeting, it focuses purely on the subject matter of the page, matching ad content to the surrounding text, keywords, and overall theme. For example, an advertisement for running shoes might appear on a sports blog post discussing marathon training tips or the latest athletic gear. This method ensures high ad relevance because the user is already engaged with related information, leading to better engagement and potential conversions. It is also considered a privacy-friendly approach, as it does not rely on tracking individual user data or browsing history. By analyzing elements like keywords, categories, and page sentiment, contextual targeting helps advertisers reach audiences effectively without encroaching on personal privacy. More details: https://who.is/whois/4mama.com.ua