Connected TV (CTV) advertising involves delivering advertisements on internet-connected televisions and various streaming devices. These ads are typically served through over-the-top (OTT) video apps and services, such as Hulu, Peacock, or YouTube TV, reaching audiences who have shifted away from traditional linear television. A key characteristic of CTV advertising is its reliance on programmatic buying and first-party data, enabling highly precise audience targeting based on demographics, interests, and viewing habits. This approach allows advertisers to run measurable campaigns with often non-skippable ad formats, providing a powerful way to engage with viewers on the big screen. It offers enhanced attribution and the ability to target specific households, making it a crucial component of modern digital advertising strategies. More details: https://infodeo.de