Ad fatigue occurs when an audience is exposed to the same advertisement repeatedly over a period, leading to decreased engagement and effectiveness. This constant exposure causes viewers to become desensitized, annoyed, or simply ignore the ad. Consequently, metrics like click-through rates (CTR) decline and cost per acquisition (CPA) increases. It signals that your target audience has seen your creative too many times, making it less impactful. Marketers combat ad fatigue by refreshing creatives, rotating different ad variations, and implementing frequency capping to limit impressions per user. More details: https://dig.ua/search/4mama.com.ua