Retargeting, also known as remarketing, functions by tracking users who have previously visited a website but left without completing a desired action. This is typically achieved through a small piece of code, often called a retargeting pixel, which places an anonymous cookie in the user's browser upon their initial visit. The pixel adds these visitors to a specific audience segment, allowing advertisers to recognize them as they browse other sites within an ad network. When the tracked user navigates to other websites or social media platforms, the retargeting platform serves them targeted advertisements for the original products or services they showed interest in. The primary goal is to re-engage these warm leads, reminding them of their previous interest and encouraging them to return to the website to complete a purchase or conversion. More details: https://bgp.he.net/dns/4mama.com.ua