PPC, or Pay-Per-Click, is an online advertising model where advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically. When a user searches for a specific keyword on platforms like Google, advertisers bid on those keywords in an auction. The winning bids, combined with ad quality and relevance, determine the ad's position on the search results page. If a user finds the ad relevant and clicks it, the advertiser then pays a fee. This model allows businesses to gain immediate visibility and targeted traffic, making it a highly effective strategy for driving leads and sales. More details: https://builtwith.com/it/4mama.com.ua