Cross-device tracking aims to identify a single user across multiple devices they own, like smartphones, tablets, and desktop computers. It primarily operates through two methods: deterministic and probabilistic matching. Deterministic matching achieves high accuracy by linking devices when a user logs into the same service, such as a social media platform or email, across different devices. In contrast, probabilistic matching infers device ownership by analyzing non-unique data points like IP addresses, browser types, operating systems, and location data to create a likely profile. This enables marketers to construct a comprehensive user journey and deliver consistent, personalized experiences and advertisements regardless of the device being used. Technologies like cookies, tracking pixels, and device IDs are instrumental in collecting the necessary data for both approaches. More details: https://standart-s.com.ua/