Carbon-aware advertising works by optimizing ad delivery to minimize its environmental impact, primarily by considering the energy sources powering data centers and network infrastructure. It leverages real-time data on the carbon intensity of local electricity grids, enabling shifting ad serving to times or locations where cleaner, renewable energy sources are more abundant. This can involve delaying non-urgent ad impressions until a more favorable energy mix is available or routing traffic through data centers known to run on green power. The ultimate goal is to reduce the energy consumption and associated carbon emissions generated by the entire digital advertising process. Moreover, it often includes partnering with sustainable ad tech providers and offering advertisers transparent carbon footprint reports for their campaigns. More details: https://t.me/s/iinfohub2