Cookies are fundamental to digital advertising primarily by enabling the tracking of user behavior across websites. They store information about browsing habits, visited pages, and clicked content, allowing for the creation of detailed user profiles. This data empowers advertisers to deliver highly targeted and personalized advertisements, ensuring greater relevance to individual users. Cookies also facilitate powerful retargeting campaigns, where ads for products or services a user previously viewed can be displayed again. Moreover, they are essential for frequency capping, preventing users from seeing the same ad too many times, and for attribution modeling, which helps measure the effectiveness of various ad campaigns by linking ad views or clicks to conversions. More details: https://4mama.com.ua.domainsdata.org/